Directions to Little Beach

From Kahului, Maui Airport:

Coming out of the airport you are heading approx. west. Continue west past Costco and K-mart and across the Hana Hwy. (route # 36). Continue past Lowe’s Hardware and Office Max to Puunene Ave. (route #350)

At the signal, turn left towards Kihei/Makena. Bare to right in about 1/2 mile, and you are now on route #311. Continue on Route #311 to the second signal (route #31-Piilani Hwy.) Turn left. Continue to the end of the highway where you be forced to turn right and continue downhill.

At the signal at the bottom of the hill, turn left (Wailea Alanui Rd.). As you travel this road, you will see the Pu’u Olai cinder cone in the distance. One mile past the Maui Prince Hotel, look for the yellow emergency telephone #17 (on left). Turn right at the sign for Makena State Park and park in the lot if space is available, or along the parking lot access road.

Lock your car! Do not leave anything of value in the car – particularly in plain sight.

Big Beach is dead ahead as you face the water. To reach Little Beach, walk north (to the right) to the end of Big Beach and climb up the lava-flow trail and down the other side to Little Beach. All ages are able to make it up this short climb with no worries, however, the approach on the Big Beachside can sometimes be tough if a big ocean swell has ripped the sand out. If this is the case, prepare to get a little wet.

Free Beach Etiquette

Normal “free beach” etiquette is the rule of the day: bring your own beach stuff (i.e.-good sunscreen, food & drink, etc.), have fun, enjoy your stay on the beach, look for whales, pack out at least what you brought in, be cool, respect others and no overt sexual behaviour!

  • FOLLOW PARKING REGULATIONS AND OTHER POSTED RULES: Be careful not to block other vehicles’ exits, follow posted hours of use.
  • STAY OUT OF ENVIRONMENTALLY/CULTURALLY SENSITIVE AREAS: Be careful not to disturb plant life or possible cultural man-made things.
  • HELP ELIMINATE LITTER. CARRY OUT MORE THAN YOU BROUGHT IN: Bring a trash bag along and pick up and carry out more than you brought in, bio-degradable or not. Leave only your footprints in the sand.
  • RESPECT THE PROPERTY OF OTHERS AND MOTHER NATURE’S TOO: Don’t mess with other people’s stuff. Don’t mess in the woods.
  • ASK PRIOR CONSENT FOR PHOTOGRAPHY: Asking permission is a common courtesy. Not everyone wants to be in a stranger’s photo album or on the internet.
  • COME PREPARED: Bring your own stuff: Beverages, towels, sunscreen, chairs, etc. Mooching is offensive.
  • NO OVERT SEXUAL ACTIVITY: Leave this activity for the privacy of your home. Nude does not equal lewd
  • RESPECT THE PRIVACY OF OTHERS: It is fine to meet new people at the beach, but it is rude to monopolize a person’s time when the welcome mat wasn’t offered.
  • NO OFFENSIVE NOISE OR ACTIONS: Many are at the beach for quiet time. Boomboxes, loud musical instruments and smoking upwind from others are offensive to many.
  • SPEAK UP FOR STANDARDS: If someone seems unaware of beach etiquette, explain it kindly and plainly. Give them a copy of this list.
  • ANY PROBLEMS: Please contact a beach regularly. Most often, problems can be solved easily without contacting the authorities.

It all began in 1969…

…when the hippies began showing up on Maui to create a handful of settlements with colourful names such as Banana Patch, Soul Acres and Trouble Gulch.

At Makena, a shantytown was carved into the thick kiawe forest on the edge of Oneloa Beach, commonly called Big Beach, and at several neighbouring beaches. In those days, nudity was the norm.

Off the beach, the strange newcomers clashed with the establishment and were accused of freeloading and stealing. Mayor Elmer Cravalho scolded both sides at a Kihei Community Association meeting in March 1970.

To those who didn’t like the newcomers, Cravalho said that his own grandfather might have been called a hippie and shipped back to Portugal if he had been judged on his appearance when he first came to Hawai’i.

To the hippies, he said hiding in the “boondocks at Makena” was cowardly and that they should get involved in the community.

By late 1969, the police were raiding the place on a regular basis, looking for runaways, draft dodgers and nude sunbathers.

U.S. Marshal Howard Tagomori, a former Maui Police Department vice officer, remembers driving on the dirt road to Makena in the early 1970s with a handful of officers to make busts.

“We were friends with most of the guys,” recalled Tagomori, who later became Maui’s police chief. “It was like a game. We would talk story with them.”

The Makena colony grew to 300 to 400 people before it was largely evicted in 1972.

But nude sunbathing persisted at Makena’s more remote beach, Little Beach, which is tucked behind Pu’u Ola’s and separated from Big Beach by a 30-foot bluff.

Ongoing Beach Cleanup

Friends of Little Beach/Maui SunSeekers has purchased some scoops to be given out and used to get small items from the sand.

Anyone wishing to support our clean-up effort is welcome to a scoop at no charge. We encourage you to keep the scoop with your beach stuff and bring and use it at the Beach.

See Dave or Miriam on the beach for your SCOOP !!

When the beach erodes…

Background Information

In late 2001, a Task Force Committee was formed by the Dept. of Land & Natural Resources to come up with recommendations for an updated plan for Makena State Park of which Little Beach is a part. Dick Hyers asked to serve and was appointed to the committee to have the interests of FOLB/MSS voiced. There were a few closed meetings of the committee but the biggest ruckus came at a meeting that was open to the public in order to “take public testimony” regarding the park. Prior to this meeting, there was an article in the Maui News saying that Native Hawaiians wanted to use Little Beach but could not as “nudity” was not part of their culture and offends them. The suggestion was to “share” Little Beach and “allow nudity” a couple of days a month! This idea was rejected out of hand as unworkable and a bit silly.

The public meeting was attended by over 200 people mostly clothing-optional use supporters. There were two Native Hawaiian women that “testified” against clothing-optional use. One of them called the pro-clothing-optional use people (about 180 of the 200+ in attendance) “just a bunch of holes.” She also stated that “our people (meaning Native Hawaiians) don’t come out to meetings.”

The results of the Public Meeting were inconclusive but of the 85+ testifiers, most were pro-clothing-optional use for Little Beach! Since that Public Meeting, there have been numerous newspaper articles and letters to the editor in both the Maui News and the Honolulu Advertiser. ( I have written 5 Letters but only 2 have been published.) As you can see a lot has been going on.

The latest move by Charlie Maxwell, a “Hawaiian Activist” and committee member is to support ‘Na Kapuna ‘O Maui’ in their efforts to make the entire Makena State Park a state or national cultural site in hopes that such a designation will result in a “higher level of enforcement” (sic: stop clothing-optional use of Little Beach) Na Kapuna ‘O Maui is a group of Hawaiian elders that want to “bring the culture back to the beach.”

We are looking into the possibility of retaining an attorney in order to ascertain the ramifications of listing the Park as a State or National Historical/Cultural Site.  The ‘Na Kapuna ‘O Maui’ group has already done so and his statement was (sic) ‘such a designation would bring a higher level of enforcement within the Park.


Summary from 12/05/01 Meeting
(Adobe Acrobat PDF file, 38K)


As of September 2002, things have calmed down. Little Beach is just as popular as ever. No pertinent news from the Task Force Committee. Charlie Maxwell has moved on to other “issues.” Beach business is back to normal.

The best thing to do is to keep on coming to Little Beach! Support the clean-up efforts and enjoy the sun, sand and surf!

Watch this space for further developments!

FOOTNOTE: Charlie Maxwell passed away in February 2012.